Former lead digital and social copywriter for haircare and wellness brand under Estée Lauder umbrella. Once dyed my hair blue for content.

Led brand storytelling on Aveda.com as head writer of the Living Aveda blog.

Created and wrote copy for Aveda.com, Aveda official app, social ads, in-store signage, hair care diagnostic tool and accompanying quiz, email marketing and promotions.

Executed high-profile influencer partnerships, including Madelaine Petsch partnership.

On the ground coverage at Aveda events, including New York Fashion Week, Aveda Congress, NAHA (the Oscars of hair) and Fashion Institute of Technology Innovation in Sustainability conference.

Won a Shorty Award for the Best in Beauty Social Media for #StyledbyAveda, a 360 brand activation including YouTube videos, social media content and email marketing.